Hi, I’m Billy, and I’m a London/Norwich based designer. My work uncovers the meaning in the absurd. I investigate how we can mobilise wider audiences into debates surrounding data collection, politics, and food through playful, authentic means such as illustration, print, and film.
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Mash on a plate
- Collecting the Data-day
- Dexter Sharp
- Eel-ectric avenues
- Notes app zine
- The Meta swamp
- Animal language models
- Butternut squash
- A centrist egg
- The Lennon diary 1969
- Keir Farmer Daily
- Based On A True Story
- The Allegory
More please!
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YoutubeAnimal Language Models 2025Erin Botha, Billy Hall, Snorre Havik, Daniel Sinclair
AI keeps trying to be more human, why can't it be more animal? And how can it be used to facilitate the communication between zoo and wild animals? By studying and visualizing individual animals’ ‘language’ - gestures, scents, and visual signals - AI can map the mechanisms of animal communication. Much like how LLM can be visualised as a shape outlining an irregular shaped galaxy of points, each representing a word, ALM’s (DBU) map animal language and allow comparison in ‘vocabulary’.
When this data overlaps, new insights emerge. AI can help us understand how animals develop ‘cultures’ in different environments, being the zoo and their natural habitat. By analysing the geometric spaces between associated words or the shifted positions of words we are able to better understand how the animals view the artificial environment around them and gives us opportunities for change.